Like it or not, millennials are the future. Lauded for being creative and adept adopters of new technologies, and criticized for being self-obsessed and prone to job hopping, the entire generation (those born between 1982 and 1998) is nearly of workforce age. This means that employers must compete for talent in a very different way than in the past.
Accounting for over 27% of the population and more than one-third of the workforce, millennials approach work differently than their elders. Broadly speaking, the generation that grew up with the internet and Nintendo has only known a world with an abundance of choice, convenience and, for the most part, capital. This confluence of factors has led to a shift in the paradigm of the employer-employee relationship, which has been driven by the latter.