Achieved Gold for Innovation in Media Relations and Silver for Communications Team of the Year at this year’s Stevie Awards
Tricor Group (Tricor), Asia's leading business expansion specialist providing integrated business, corporate, investor, human resources and payroll, corporate trust and debt services and strategic business advisory, has won Gold for “Innovation in Media Relations” at the 2020 Asia-Pacific Stevie® Awards and Silver for “Communications Team of the Year” at the 2020 International Business Awards®.
The two awards recognize Tricor’s effective use of public relations and media relations to raise brand awareness, reputation, and elevate brand positioning in Asia. Despite the firm’s 20-year history and strong track record of serving 40% of the Fortune 500 and over 50,000 clients in 21 markets worldwide, Tricor's brand awareness was still in development with much opportunity to grow. Tricor Group seized this opportunity by implementing an integrated communications strategy to proactively share the ‘Tricor Story’ through targeted PR to strengthen and enhance Tricor’s market position as Asia’s leading business expansion specialist.
Lennard Yong, Tricor Group CEO, said: “We are pleased to be recognized by the Asia-Pacific Stevie Awards for our global marketing and communication team’s outstanding PR and media relations work. The new brand awareness milestones we’ve achieved are significant in Tricor’s evolution as Asia’s leading business expansion specialist. This accolade is a distinct honor for us because it’s a reflection of how well we are telling the ‘Tricor Story’ to external stakeholders and communicating about our leadership position in the market.”
Sunshine Farzan, Tricor Group Head of Marketing & Communications, said: “Tricor’s new communications strategy revamped our approach to public relations, strategically drawing from our enriched team of experts to share timely and relevant thought leadership and insights. This award is a significant honor for our entire team and recognizes their effort to raise brand awareness and ensure that our brand values continue to reflect the core ethos of our firm.”
The Stevie Awards are widely considered to be the world's premier business awards, with the Asia-Pacific Stevie Awards being the only business awards program to recognize innovation in the workplace in all 29 nations of the APAC region. More than 1,000 nominations from organizations across APAC were considered for this year’s awards.
For more information, please contact:
HONG KONG SAR (GROUP OFFICE)
Tricor Services Limited
Group Head of Marketing & Communications
Tel: +852 2980 1261
Email: Sunshine.Farzan@hk.tricorglobal.com
Press Release:
Visit: www.tricorglobal.com
