Every organisation seeks to create and sustain a productive working culture. This isn’t just good business, it’s smart business: effective culture can account for 20-30 percent of the differential in corporate performance when compared with “culturally unremarkable” competitors, according to Professor James L. Heskett of Harvard Business School.1
For newly listed companies—especially those in emerging industries—it can be easy to confuse corporate culture with employee benefits. Complimentary drinks on Friday evenings, trendy décor and snack cupboards are all fun additions to an office. But these assets alone do not determine the behaviour and attitudes of employees.
1Source: www.hbr.org
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